SAS Recharge 2019, Berlin – James Fry, Base Aparthotels

Taking a "meaningful approach" to sustainability, James Fry, Co-Founder and Managing Director of Base Aparthotels tells Glenn how his company takes a proactive approach to doing the right thing when it comes to the environment and social justice. As a key pillar for Switzerland-based Base Aparthotels, sustainability runs through every aspect of the brand, operations and guest engagement.