Go Native's Paula Cullen Discusses What it Means to Live Like a Local18 Apr 2018
Go Native Director of Sales & Distribution discusses why it's an exciting time to be in the industry. You truly can live like a local. Nowadays it's traveler's choice. One can choose be truly be a part of a neighborhood. Learn how Suppliers like GoNative are trusting BridgeStreet to fill their vacancy across the globe.
Glenn: At Here to Stay TV, we're seeing the serviced apartment sector really change. I have with us Paula Cullen. She's with Go Native. One of the coolest named companies I've every heard.
Paula: We like it.
Glenn: I'll tell you, it really fits in with consumer trends right now. Going native, going ... being part of the atmosphere, really emergent in there. Tell me a little bit about how you see the changing nature of the select service sector.
Paula: For us I think it's very much about the whole ethos of our brand is going native and being part of a neighborhood. I think for a long time that was something that sat very much in the global mobility sector, which is ... I'm in the UK for three months, six months. Now it's actually being traveler choice. I want to not stay in a hotel box. I actually want to live like a local and Go Native and be part of neighborhood. I'm just here for four nights and I want a kitchen. It's a really exciting time for our sector, as traveler choice. Airbnb is showing us that traveler and guest choice is picking a serviced apartment or [inaudible 00:01:09] hotel over traditional ...
Glenn: It's really interesting to me how we've seen the shared economy explode. Airbnb, in this segment, brought attention, I think, to what's going on in the serviced apartment world. Now you're able to better capitalize on it. You'll be able to do new things with it. Bridgestreet.com just started a brand new site. You're actually a preferred partner with BridgeStreet global hospitality. Seems like strange bedfellows at first, but makes a lot of sense.
Paula: It absolutely does for us. I think we see Bridge Street as an extension of our sales team and people. We want to get the Bridge Street team, we work really closely with them. We want to get them as comfortable with our product portfolio as they are with their own. They have a degree of comfort that they sell a particular product at a level of comfort that they're at. We want them to see our product as the same.
Their partnership with Airbnb is really exciting for us. We're watching them with great interest. Which is why we got into bed with them. As you so rightly said.
Glenn: It's seems like the education process for the end user, the consumer or the business traveler, for example, seems to be shortening. Am I right about that?
Paula: I think for us it's just ... The consumer is now so much more well educated about what's available to them and what their choices are. I think we, in partnership with Bridge Street, and our whole sector are just making those thing available to the end use and to the buyer themselves.
Glenn: Where does the serviced apartment industry go from here? You think it's going to go up or what next?
Paula: Oh my god, look. My background, I've come from the travel management environment. The reason I made the step over into the serviced apartment sector, it is the fastest growing sector in the whole of the travel management space. I think there is a huge crossover at the moment. We've talked with our partners at Bridge Street about the fact of how do we get more into the transient space? It's exciting. It's new and different times. We're really excited about the partnership.
Glenn: Great. New and different times. New and different experiences to meet a new and different customer base. Very interesting stuff. What to thank Paula for being here and I'm Glenn Housman for Here to Stay TV. Thanks again for watching.